you’re in the right place
If you’re ready to share your story with confidence...
Before starting my own business, I worked first as a journalist for international humanitarian aid groups, and later as a Communications Manager. I spent years spearheading hundreds of digital communication projects while rallying teams of photographers, designers, and writers.
It was during this time that I began to understand just how much of success (and failure!) comes down to clarity, connection, and story.
- I watched well-intentioned nonprofits struggle, simply because they couldn't put words to their mission in a cohesive, compelling way. Time that could've been spent engaging donors was wasted slaving over mission statements and watered-down Instagram captions.
- I saw incredible CEOs getting passed over for speaking opportunities because they didn't know how to build digital authority. Their ideas were untapped, leaving their voice watered down into corporate jargon and once-a-year LinkedIn posts.
It was in this ecosystem that I created my consulting practice with one purpose: to give people the tools and confidence to share their story with real impact.
And let me tell ya, it works. By leading with story instead of noise, one of my recent clients grew their social following by 58%—and their email engagement jumped +98%, with newsletters earning twice as many clicks.
When you work with me, you won’t just get a checklist or quick fix. Instead, we'll uncover your "why," lock in a brand voice, and set a clear strategy.
See more of my process on Instagram!
My Story
— McKenzie j., director of apple pregnancy care center
Before working with Lily, our messaging and communication was disjointed and confusing. We lacked vision and direction. Our website was not aligned with the heart of our work. Now, we feel so much more prepared to communicate effectively to both our clients and the community!
— Susie f., director of hope for san diego
Lily elevated the communication of our organization significantly. She brings a sense of wonder and discernment to the strategic planning of communications and implements flawlessly.
— Katie s., founder and designer at &ROSE creative
Working with Lily is a joy. She is easy to collaborate with and brings genuine empathy to each project. Her keen insights and deep understanding guide projects to success while bringing the brand voice to light.
What I believe in
Your brand should reflect who you are, not just what’s popular right now.
Authenticity over trends
Data and planning matter, but so does your voice, vision, and personality.
Strategy with soul
When you can put your story into words, everything from your website to your sales calls feels easier.
Clarity is confidence
Marketing isn’t about shouting louder, it’s about speaking directly to the people who need you.
Connection first
• Frequently haunts my local library — Stories (especially the classics!) have deeply shaped who I am both as a writer and as a person.
• Is always sipping something yummy — I start each day with coffee and end it with tea (yes, both are non-negotiable).
• Believes that ordinary things hold the most magic — Whether it's a lap around the neighborhood or exploring a new country, I truly find creative inspiration from the colors, textures, and sounds all around me.
• Burns through journals like they're going out of style — Keeping a personal writing practice centers me like nothing else!
• Is a wanna-be Yogi — I still can't do a headstand, but the heart is there...
Because behind the Google Docs and storytelling sessions, I’m just a human who…
Fun Facts
