I’m here to help you find the words and strategy that make clients stop scrolling, lean in, and say "Tell me more!"
I believe every business has a story worth telling. The challenge is knowing how to share it in a way that feels true and resonates with the right people. That’s where I come in. I help coaches, creatives, and nonprofits clarify their message, strengthen their brand strategy, and create content that actually reflects their unique offerings.
Your story is the spark that makes your brand unforgettable.
About Lily
Before starting my own business, I spent years managing creative teams both as a journalist, and then as a Communications Manager. It was during this time that I saw just how much of brand success comes down to clarity and connection. I noticed that so many well-intentioned organizations struggled to explain what they do in a way that feels authentic and compelling. They either overcomplicated their message or watered it down until it blended in.
That’s why I created my consulting practice: to give entrepreneurs the tools and confidence to share their story with impact — and finally feel seen for the value they bring. By leading with story instead of noise, one of my clients grew their social following by 58%—and their email engagement jumped 98%, with newsletters earning twice as many clicks!
When you work with me, you won’t just get a checklist or quick fix. Instead, I’ll guide you through a process that uncovers the essence of your story, aligns it with your goals, and turns it into a clear strategy. I'll combine conversation, practical exercises, and actionable tools so you can walk away with clarity (+ the confidence to implement it right away).
Meet Lily — storyteller, strategist, and guide for creative entrepreneurs
trusted by
— McKenzie j., director of apple pregnancy care center
Before working with Lily, our messaging and communication was disjointed and confusing. We lacked vision and direction. Our website was not aligned with the heart of our work. Now, we feel so much more prepared to communicate effectively to both our clients and the community!
— Susie f., director of hope for san diego
Lily elevated the communication of our organization significantly. She brings a sense of wonder and discernment to the strategic planning of communications and implements flawlessly.
— Katie s., founder and designer at &ROSE creative
Working with Lily is a joy. She is easy to collaborate with and brings genuine empathy to each project. Her keen insights and deep understanding guide projects to success while bringing the brand voice to light.
What I believe in
Your brand should reflect who you are, not just what’s popular right now.
Authenticity over trends
Data and planning matter, but so does your voice, vision, and personality.
Strategy with soul
When you can put your story into words, everything from your website to your sales calls feels easier.
Clarity is confidence
Marketing isn’t about shouting louder, it’s about speaking directly to the people who need you.
Connection first
• Frequently haunts my local library — Stories (especially the classics!) have deeply shaped who I am both as a writer and as a person.
• Is always sipping something yummy — I start each day with coffee and end it with tea (yes, both are non-negotiable).
• Believes that ordinary things hold the most magic — Whether it's a lap around the neighborhood or exploring a new country, I truly find creative inspiration from the colors, textures, and sounds all around me.
• Burns through journals like they're going out of style — Keeping a personal writing practice centers me like nothing else!
• Is a wanna-be Yogi — I still can't do a headstand, but the heart is there...
Because behind the Google Docs and storytelling sessions, I’m just a human who…
Fun Facts
