KIDS IN NEED FOUNDATION

Capital concepts

Capital Concepts needed content that would drive traffic, boost credibility, and rank well on Google.


I researched industry trends, identified high-impact keywords, and wrote a series of SEO-optimized articles designed to build authority and attract the right audience.


To maximize reach, I created complementary LinkedIn posts—transforming each article into scroll-stopping content that sparked engagement and funneled traffic back to the site. Smart strategy, sharp writing, and measurable visibility gains.

The Challenge:

Our Approach:

Amplification Strategy:

Hope for san diego

The Challenge:

Our Approach:

Campaign Execution:

Results:

Scope:

Their mission was simple. Help kids, invest in communities.
But their messaging? Well, that was a little ... *complicated*.

Kids in Need Foundation had a big heart and a strong brand—but their website language felt stale and stuffed with nonprofit jargon. They didn’t need a total overhaul, just a fresh way to say what they’d been trying to say for years.

I gave their copy a glow-up—keeping what worked, ditching what didn’t, and infusing it all with clarity, warmth, and energy. After a quick discovery process (staff conversations, research, drafting), I got to work. 

From the “About” page to “How to Help,” I reimagined their four core pages to sound more human, more helpful, and more true to their goals. All without straying from their trusted core identity and voice.

Now their story speaks to who they are, clearly and simply!

The Details:

Ideation, Writing, Editing

Samaritan's Purse

Samaritan's Purse needed to engage a global audience of 1.5M+ followers across Facebook, Instagram, Twitter, and LinkedIn with compelling content that told authentic stories from the field while navigating ever-changing algorithms.

I led social strategy and content creation, building and executing full-scale campaigns with long-form captions that told real stories from the field. Created timely, algorithm-optimized content using tools like Sprout and Linktree to maintain seamless operations, while weekly reports kept leadership informed.

As Podcast Content Manager, I wrote and edited scripts, strategized story content, and collaborated with field correspondents, anchors, and audio engineers. I scheduled interviews, operated the soundboard, and took full ownership of the @onthegroundsp podcast account—managing everything from strategy development to publishing, shownotes, and promotion. Pitched, wrote, edited, and produced our first-ever miniseries about the war in Ukraine. 

Results:

In just two months, achieved measurable growth: 266% increase in accounts reached, 75.2% more engagement, and 7.2% follower growth. We streamed the podcast on Spotify, Apple Podcasts, a morning slot on KABC, and more. International stories told in a human way, with strategy measured through the lens of building online community, not just informing.

Apple Pregnancy Care Center

Our Solution:

A local nonprofit approached us with a brand that felt off: outdated imagery, confusing language, and inconsistent donor communications. Their website didn’t reflect their mission and they didn't have a strategy for annual campaigns.

The Challenge:

Impact:

Hope for San Diego needed to amplify their brand presence, increase engagement across platforms, and execute high-impact campaigns to support their mission.










I led strategic content and storytelling initiatives to drive brand growth, revamped newsletter strategy to boost engagement, and spearheaded a full brand redesign for consistency across all platforms.


Sent 210+ newsletters and 8 multi-email campaigns, increasing click rates by 2% per email. Managed 25+ print and digital projects, including impact reports and donor appeals. Led a team of 6 freelancers (designers, photographers, web developers) to develop compelling content that drives community engagement and donor support.


Instagram following increased by 58.8% and LinkedIn by 243.75% through strategic content and brand consistency. Donor contributions rose, and we had some of the largest turnouts to events in organization history.

Hope for San Diego needed to amplify their brand presence, increase engagement across their platforms, and execute multiple event-related campaigns to support their mission.

I led strategic content and storytelling initiatives to drive brand growth, revamped newsletter strategy to boost engagement, and spearheaded a full brand redesign for consistency across all platforms.

Sent 210+ newsletters and 8 multi-email campaigns, increasing click rates by 2% per email. Managed 25+ print and digital projects, including impact reports and donor appeals. Led a team of 6 freelancers (designers, photographers, web developers) to develop compelling content that drives community engagement and donor support.

Instagram following increased by 58.8% and LinkedIn by 243.75% through strategic content and brand consistency. Donor contributions rose, and we had some of the largest turnouts to events in organization history.